Amazon splits your advertising into separate campaigns — one per ad format, each with its own budget, its own keywords, its own settings. Multiply that by every product in your catalog and you get chaos.
A campaign group puts everything back together. It bundles all the ad formats (Sponsored Products, Display, Brand, and Video), the variations, and the targeting for one product into a single unit you manage from one place.
You work at the product level instead of the campaign level: activate the product, set one daily budget, and the same keywords apply across every ad format.
One campaign group handles:
- All campaigns across ad formats (Sponsored Products, Display, Brand, Video)
- Every variation of the product (or the single ASIN, if it has no variants)
- One set of keywords, product targets, and negative keywords
- Custom bids per click for each keyword and ad format
- One budget, automatically distributed across sub-campaigns
- One Target ACoS, with the option to override it per sub-campaign (Targeting > Settings > Target ACoS)
No more updating the same keyword in four places, or rebalancing budgets between campaigns by hand.