One table holds everything your product targets: keywords, competitor product pages, and auto expressions. It’s the same table for every ad format (Sponsored Products, Display, Brand, and Video) — only the bid changes.
Keywords
Bids follow performance: keywords that convert well get higher bids, keywords that don’t get lower ones. You can see — and override — every number.
Product targets
The competitor product pages where your product will be advertised, each with photo and title so you know exactly what you’re targeting.
Auto expressions
The automatic expressions included in the Sponsored Products auto campaign — visible and controllable like everything else.
