Every click from the wrong search costs you money. Negative targeting blocks the keywords and product pages that send you irrelevant traffic, so your budget goes to the searches that actually convert.
Negative keywords
Exclude every search containing a specific word, or just one exact term.
Negative product pages
Block traffic from specific ASINs that have nothing to do with your product.
Negative brands
Exclude a whole brand’s products in one move, instead of ASIN by ASIN.
Negative categories
Blocking a whole category one product at a time would take all day. Select the category, and Advigator blocks every ASIN inside it.
Negative targets (word in title)
Exclude competing products whose titles contain specific words — a model number, a compatibility spec, anything that marks them as irrelevant.
